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Find out why your deals close. Then do more of it.

Most companies do not have a demand problem. They have a pattern recognition problem. Diagnose reverse-engineers your closed-won deals into a documented blueprint for international demand generation.

The method

1

Mine the CRM

Where are opportunities closing? Industry, lead velocity, and the exact steps that turned a contact into an opportunity.

2

Find the compelling event

The moment the buyer decided they had to act. You do not find that in a dashboard. We interview the sales rep who closed the deal and the end user who bought it.

3

Systematise it

Every conversation is transcribed into a structured repository, set up in your accounts, owned by you from day one.

What you get

  • A documented blueprint built on your own wins, not borrowed best practice
  • A structured win repository in your own accounts (your storage, your workspace, your CRM referenced, never duplicated)
  • Benchmark metrics: historical lead velocity becomes the yardstick for all future pipeline
  • The evidence a leadership team needs to align on international expansion

Scope and pricing

  • Fixed fee: £3,000
  • Up to 10 closed-won deals analysed
  • 6 to 8 interviews (reps and end users)
  • Clear start, clear end, full handover

What happens after

The blueprint ends with what to deploy. Stage two, Deploy, turns the pattern into campaigns: lookalike targeting, messaging built on the compelling event, the proven route run at volume. No obligation, the blueprint is yours either way.

Ready to test the next market properly?

Bring the ambition. We will bring the structure, signal, and commercial pace.

Book a discovery call